Can't Ignore: Digital Marketing Trends 2020

Since we are living in the world of digital marketing, so you can't ignore 2020 innovative digital marketing trends.

And why it can't be ignored? 
After all, everyone has the intention to get their business online in today's online landscape, so you must adapt to the rapidly evolving changes in digital marketing. 

Say bye-bye to mistakes: We live in an era when marketing technology moves faster and consumer interests and behaviors are hard to forecast.


Let's discover the digital marketing trends for 2020 that will help you to survive. 

1. Artificial Intelligence (AI)
Artificial intelligence will be soon the driving force behind many services. 
It is already implemented in areas like: 
  • Basic information
  • Content creation
  • Product recommendations
  • Email personalization
  • E-commerce transactions
AI will be adopting by Businesses in the year 2020.
To understand more about AI, click https://en.wikipedia.org/wiki/Artificial_intelligence

 2. Programmatic Advertising 
Programmatic advertising means using Artificial Intelligence to automate ad buying, to target more specific audiences. 

3. Chatbots
Chatbots will continue to be an important part of digital marketing in 2020. 
AI-based technology uses instant messaging to chat in real-time, day or night, with your customers.
According to surveys:
  • Chatbots will power 85% of  customers by 2020
  • The top benefit of chatbots are 24-hr service, instant responses to inquiries and answer to simple questions
  • quite a good number of people prefer messaging on an online chatbot to communicate with a business or brand
  • In 2020, chatbots will help businesses save a good amount of revenue
4. Conversational Marketing 
With chatbots, modern marketing becomes clear. It's more conversational. 
When consumers have a question, most of them want an immediate response. 
Conversational marketing bridges the gap between marketers & customers. 

5. Video Marketing
It is the most important marketing trend today and likely for the next 5-10 years. 
In today's time:
  • 60-70% of consumers say that they have shared a brand's video
  • 70% -72% of businesses say that video has improved their conversion rate
  • 50-55% of consumers say that watching product videos makes them more confident in an online purchase decision
  • 65% of executives visit the marketer's website & 35-40% call a vendor after viewing a video

6. Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a large market. Influencers can be well-known celebrities, but mostly they are Instagramers or Youtubers with a massive niche following who can assist in spreading the word about your brand, business or product through their social channels. 
Because influencer marketing is usually more authentic than corporate advertising.

7. Visual search
Visual search uses real-world images as the input for online searches. It can take the user experience to a totally new level, where customers can upload an image to find specific results.
(a) Google Lens
(b) Bing Visual
(c) CamFind
(d) Pinterest Lens

8. Voice search
Voice search allows users to search by speaking on a mobile phone or computer which has escalated the use of voice search. So, it is important for companies to rethink their digital marketing strategies in 2020. 
Voice search is a great fit for innovative marketing:
(a) Ease of use
(b) Cost-effective
(c) An emerging market

9. Social Media 
Instead of spending an ample amount of time in order to increase your business's recognition, sales, & traffic with almost no cost only via Social media. Exactly, that's right..! Quite a good number of marketers affirm the fact that social media generates immense exposure for their company. 
Social media marketing is now a day an important part of any marketing strategy. 
Advantages of social media: 

(a) Cost-effective
(b) Consistent engagement with followers  
(c) Opportunity to reach young audiences 
(d) Can opt for live videos 
(e) invite followers to explore more with clear call-to-actions 
(f) Can use add location tags
(g) Can reach the audience any time 














10. Content marketing continues to Dominate SEO
In November 2019, Google rolled out some major updates to its search algorithm. 
The updates include the new BERT system, which is designed to support Google in understanding the commonly used language that people use in their search queries. 


To watch insights of content marketing 2020: https://www.youtube.com/watch?v=RKnryDGr2DM&t=100s 


 







Location: India

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